Project Manager Marketing B2B
Born in 2016 from the merger of Groupe PSA and the TravelCar startup, Free2Move was created to simplify and guarantee mobility for everyone.
Today, thanks to our agile and conquering state of mind, we bring together a set of new mobility services to meet the travel needs of our customers.
With Free2Move, you can find the closest vehicule and book it for minutes / hours / days in Madrid, rent a car for your stay in Italy, find the nearest charging point for your electric car everywhere in Europe, book a parking space for your weekend in Paris ... all in one click and on the same application !
Free2Move is the Nº1 reflex for more than 1 million users, in more than 170 countries across 5 continents, available in 30 languages and 26 currencies. Free2Move has 5,000 partners and offers 100k+ vehicles available to rent.
If you want to join a team of passionate, dynamic, motivated, and creative people, in a human-sized, innovative, agile, internationally oriented environment ... join us!
MISSIONS
Within the Marketing team of Free2move, you will be at the heart of the knowledge and marketing strategy on the BtoB market (DaaS / SaaS dedicated products + BtoBtoC products), on an international scope (France, Europe, US).
In coordination with the central and local teams, you will work on various projects:
Market and customer analysis
> Analysis of the BtoB market and Free2move's positioning (competitive intelligence, market studies, customer interviews)
> In conjunction with our data scientists, building a vision of BtoB prospects and customers in order to better understand their behavior and needs
> Define customer segments and develop effective action plans
Content Marketing
> Construction of presentations, leaflets, presentation materials, around our offers, in support of the sales teams
> Production of high value-added materials (white papers, business cases, webinar materials), potentially in collaboration with BtoB partners
> Assistance in the preparation of information and/or training meetings for sales teams and brands
Communication and events
> In conjunction with the communications team and operational marketing teams, build roadmaps and develop them into impactful communications
> Helping to identify and prepare key events for the BtoB market
Projects and customer journeys
> Work with sales, product and tech teams to identify pain points and improve the customer journey and processes
> Define actions to promote value development (cross sell and up sell), retain BtoB customers and limit churn
> Participate in the identification and marketing of new BtoB products and features
PREFERRED EXPERIENCE
> 5 years of higher education, business or engineering school.
> At least 2/3 years of experience, ideally on SaaS products for fleet managers, or more globally in the mobility sector (automotive, mobility solutions or services provider, mobility consulting)
> You have a strategic and marketing vision, excellent writing skills and impeccable spelling, sense of teamwork, organization and autonomy, ability to convince.
> Fluent English (working with international teams), other languages appreciated.
WHAT WE OFFER
Working at Free2Move means integrating a tribe in which excellence and the culture of performance are synonymous with having a good time; but it also means :
- The opportunity to revolutionize mobility with us!
- A great induction process with lots of surprises
- Career evolution
- Latest technological working tools
- Strong cooperation between our different teams
- International projects
Free2Move is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, origin, religion, sexual orientation, gender identity, age or nationality, and will not be discriminated against on the basis of disability.
About Free2move
What is Free2move purpose? Simplify the mobility of everyone!
Free2Move is the only global mobility brand that offers a complete and unique ecosystem for its private and professional customers around the world and specifically in Europe and USA. Relying on data and technology, Free2Move puts the customer experience at the heart of the business to reinvent mobility and facilitate the transition to E-mobility. As a real marketplace for mobility, the company offers a range of products and services ranging from car-sharing to short, medium or long-term rental, including the reservation of VTC drivers, parking spaces and charging stations via the app, as well as support solutions towards the energy transition or even fleet management for professionals.
Finally, Free2Move designs, develops, produces and distributes electric mobility products and services ranging from charging infrastructure, monthly subscriptions, battery life cycle management to the integration of Vehicle-to-Grid technology (V2G). Free2Move in figures is: 2 million users, 450,000 rental vehicles, 500,000 parking spaces, 250,000 charging points in Europe, 620,000 business contracts and a presence in 170 countries.
For further information: https://www.free2move.com/
Project Manager Marketing B2B
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